Since Transformers is "the" movie to see this summer (I'm still seeing ads for it on TV!) I suppose that anything Transformers related will get tons of extra press.

Case in point: this PC case mod. Not only is it in the shape of Autobot leader Optimus Prime, but will actually transform. It's got some other extras, such as the solid brass Autobot Matrix of Leadership from the animated film two decades ago, and if you look closely, you can see a seven inch display on the...waist.

Sadly, this is not for sale, and it took designer John Magnus over 300 hours to create this work of art. Maybe they'll mass-produced them when Transformers 2 is made.

Via Ubergizmo