"Oh hey, I need to stop by the store to get a BIC. I'm not talking about a pen, shaver, or lighter, but a cell phone."

The BIC phone works out of the box with 60 free minutes, a charged battery, and a SIM card already in place. I believe that you can use this phone just for calling and texting, and possibly FM radio. Rumor has it that it is designed to be disposable, unless you want to register it.

The BIC cellular phone will only be available in Metropolitan France in August 2008, but it will be widely distributed everywhere for about €49.

Source