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Tech News Around The World
by Eric Hanson on December 14, 2006

Their latest faux-pas? Hiring guerrilla marketing company Zipatoni to create alliwantforxmasisapsp.com, a blog/video site made to look like it was created by PlayStation lovers who just wanted PSPs of their own and not, in fact, a shill for a brand. The Guardian has more details on the exposure and some interesting commentary on how Sony hasn't really grasped the current generation of viral marketing concepts. The site now features an apology from Sony America and presumably will no longer be updated.
What's really interesting about all of this anger over Sony's betrayal of trust is that the US government may get involved; the FTC is looking to require companies to give full disclosure of any word-of-mouth marketing techniques, including creating phony websites.
Via Penny Arcade
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/45699
Mr Wong
Vote for Sony Gets Burned Again; This Time it's Guerilla Marketing:
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