Want the Sony brand name and the quality it implies but don't want to pay the Sony prices? Sony has heard your cries of frustration and responded with the W line of digital cameras, which have a lower starting price ($237 for the mid-level W50) than most Sony digital camera products. But do they perform up to spec? John P. Mello, Jr. of TechWorldNews seems to think so: his review of the W50 makes the camera sound like it's got everything all you snapshot shooters would want (including excellent picture quality) and a few cool features that improve ease of use. You can read the review here.