gadgets
Sony: Advertising Like No Other
Filed in archive Tech News Around The World by Eric Hanson on October 18, 2006
Sony: Advertising Like No Other
Imagine you're Sony (or one of Sony's marketing people, because it's hard to be a corporation). You're launching a new Bravia TV and you need to find some way to promote it and the vibrant colors it generates, but you have a problem: it's very hard to demonstrate image quality for your television on the thousands of other, inferior televisions that will be showing the ad to your potential customers. What to do? Why not go for broke?

Broke, in this case, is getting 600 people together to shoot 70,000 liters of paint out of paint bombs and mortars around a group of apartment buildings in Scotland, then synchronizing the whole thing to music (think Music for Royal Fireworks displays) for a 30-second ad. The result is marvelous and well worth checking out. There's are two nice clips on the making of the ad, too: part 1, part 2.

Via Gizmodo

Permalink: Sony: Advertising Like No Other
Tags: sony  bravia  paint  glasgow  scotland  digital  sony+advertising  digital+music 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/39572
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for Sony: Advertising Like No Other:

  • Currently 7.00/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 7.00 out of 3 vote(s) cast.
Subscribe
Share It
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!