OK, I admit it, this post has a very, very bad title, but the idea I am writing about is very, very bad. Digital Card, a CD and DVD replication company is offering Rub & Smell CD, DVD, HD-DVD and Flex VCD disks. That's right, they are making scratch and sniff disks. These digital media disks will feature printed labels that will allow an end user to smell what you have put on the disk.

The Digital Card argues that "Multi-Sensory marketing has been deemed one of the most effective marketing types available for a variety of promotional strategies and campaigns." I disagree, I have never enjoyed opening a magazine and having the perfume stink bomb explode, nor have I every wanted to buy underwear because of the way they smelled. Now, I am not a marketing genius, but I think that Rub & Smell disks are missing a mark somewhere.

If you are interested, head over to their website and check them out. The scents available are very interesting. Who doesn't want a Christmas Movie DVD that smells like Stinky Cheese or New Car Smell, and why pass up a back up of all of your porn photos that smells like leather or cinnamon buns.

Source.