Sapphire is set to introduce a great graphics card for PC aimed squarely at the media PC builder/user. One of the things media PC users loathe is extraneous sound. When your watching your favorite flick, you want to hear the movie, not the fan on your graphics card chugging away. This is where Sapphire comes in with the Ultimate series graphics cards. By grafting a large, silent cooling system onto the X1600 graphics card, you get to hear your movie or game rather than noise from the GPU fan. Too keep things from overheating with extended hard use, Sapphire also includes a backup fan to cool things down if the action gets too hot.