Retailer Study Finds Men and Women Differ on Phone Colors
Filed in archive Mobile Phones by Eric Hanson on March 7, 2007

, while the ladies prefer Nokia...but not as much as the overall favorite, the Motorola RAZR. These results don't strike me as too surprising. Cell phones don't seem to succeed unless they have a sleek design - and those designs seem to be generic in gender appeal, because a.) who wants to make something that only appeals to one group of people and b.) people need the phone to be able to fit in their pockets and against their heads. When you come right down to it, the only thing that a manufacturer could change easily is the cover of the casing.
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