According to this press release on PRWeb, an online cell phone retailer called MPhone has concluded a study (presumably of their own purchase data) and found that, when it comes to cell phones, men and women will choose the same model but different colors. Men were twice as likely to buy black phones for themselves or someone else and preferred Samsung and , while the ladies prefer Nokia…but not as much as the overall favorite, the Motorola RAZR.
These results don't strike me as too surprising. Cell phones don't seem to succeed unless they have a sleek design – and those designs seem to be generic in gender appeal, because a.) who wants to make something that only appeals to one group of people and b.) people need the phone to be able to fit in their pockets and against their heads. When you come right down to it, the only thing that a manufacturer could change easily is the cover of the casing.