The "mother-company" is Pininfarina, famous for designing the Ferrari 575M Maranello, Jaguar XJ-S, Volvo C70 and other famous cars, with this kind of portfolio the result can only be a nice-looking external hard-drive as the image makes proof of that.
No info on the dimensions of the Pininfarina-Styled drives, but they are suppose to be small. There is information on the performance and its not bad, but in the meantime, it could be better: 5400 RPM with a 8MB Cache.
In terms of storage capacity and prices, they can go from $109.99 for 40GB, up to $179.99 for 100GB of space. On the middle we have 60GB at $129.99, and for $149.99 you'll have the right to fill 80GB of space.
From the Press Release:
Colors available are red, gray, silver, white and black. Not all colors are available in every capacity.