Penthouse and WAAT Media have made a deal to make mobile content available on various locations, from North America down to latin america and Europe. The content includes photos, games, audio and video clips from the extensive adult library. New programs made specifically to mobile systems will also be available.
Adi McAbian from WAAT, comments:
In addition, we are developing three mobile TV channels, numerous integrated Premium SMS campaigns for Penthouse publishing partners and a web-to-mobile program for Penthouse online and its affiliates