One of the best things about the original Transformers were the toys, high quality pieces of plastic that were about as awesome as the show themselves. Well, with the Transformers movie coming this July, Hasbro is doing its part to keep the next generation of Transformers lovers in small toys, with an updated Transformers line. In addition to new designs of classic toys like Optimus Prime, there are also new designs, modeled after things like cell phones and game boys. What part a cell phone will have in a movie about robots is a good question, but the toys still look cool.

Via Gearlog