Much Better to be RED than Dead
Filed in archive Portable Media Players by Eric Hanson on October 13, 2006
. RED works with product manufacturers (Motorola, Apple, Armani, Converse and the GAP are all on board) to create branded versions of popular products (RAZRs, iPod, Chuck Taylors, etc.). Buy one and a portion of the purchase price goes to fighting AIDS. Earlier today, Bono launched the iPod Nano (PRODUCT) Red (aka the red Nano; the whole "(PRODUCT) Red" thing is supposed to be an embrace, according to the RED FAQ) on the Oprah Winfrey show. The new iPod is exactly the same as all of the other Nanos in the current generation, except for the candy red shell and the $10 donation that goes from the sale of every one of these iPods towards fighting AIDS.
While I certainly applaud the effort behind this initiative, I do wonder why the donation is only $10, or 5% of the Nano's $200 price tag. Are the margins for creating iPods really that small that Apple can't afford to give away more? Will the company hit some sort of charitable contribution limit if they make the donation too big? How far does $10 really go in fighting AIDS?
Via NewsFactor Network
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