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Mobile Phones
by Jason Giacchino on January 29, 2010
Just when you think web advertising couldn't get any more converged, Google announces that will now allow advertisers to embed phone numbers into mobile ads so that customers can simply click to call.
The ads will target high-end browser-equipped phones like those running Android or Windows Mobile, and will take into account the user's given location.
For example, should use "Google" restaurants so as to make reservations, your search results will allow for a click to call the nearest location. While the ability to "click to call" is not new, Google said advertisers who participated in the beta trial saw improved click-through rates, and experienced more visits to their websites in addition to incremental phone calls.
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/171750
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