Fireplace With Built-In TV

You have to admit that this just sounds like a bad idea. I mean, who would put a television set even close to a fireplace, or for that matter, build a fire under one?
Well, a company called Vox has built a "Multimedia Fireplace", which has a 52 inch TV, a DVD player, and even a Bose sound system. No, I have no idea how all the audio and video equipment sits up there without melting.
But hey, maybe you can see it for yourself. If you have $36,950-45,640, you can have it for yourself.