Have you ever been shopping for an item in a brick-and-mortar store and wonder if you can get it cheaper online? If you got a mobile phone, you can check it out, even if your mobile phone doesn't have Internet access!

Frucall gives you the ability to SMS to FRU11 (37811), telephone to 888-DO-FRUCALL (888-363-7822) or use a mobile web browser to input a barcode or ISBN number (for books). Within seconds, you'll get information back telling you where online you can get it and for how much. You can save the lookup so that when you get back to an actual computer, you can easily access that list again and even make the final purchase.

This is a service that I keep forgetting about, mostly because I don't do a lot of brick-and-mortar shopping. But it is insanely useful. I previously wrote about Frucall when it was first introduced and when they added SMS support.