Double-jointed Nalu

I'm not certain if I would call this a gadgets weblog exclusive, but I found something in my inbox that I really thought was quite neato.
The Nalu is a mobile phone that is not like any other I've seen. It's hard to see by the picture, but if you look closely, it is a text messaging device, a portable media player, and phone all in one. I'm not certain how it works, but if you open it on the left side, it has a folding screen with a scroll wheel. If you open it on the right, is reveals a keyboard.
Personally, I think this a brilliant design that is meant for the IDEA 2007 competition by a designer named Jon Hollander. Hope you win, Jon!