CompUSA Announces Plans to Refocus Business
It's official: compusa is waving the white flag. The company announced today (Microsoft Word document) that they're launching a new sales strategy that will focus on what the company views as its three most loyal types of customers: tech enthusiasts, educated professionals and small to medium businesses. To meet this new strategy, CompUSA will start offering many more business-oriented products, like POS machines and (based on the language of the press release) more bleeding-edge electronics that the tech enthusiast crowd likes to buy. In addition, the company plans close 126 stores (Microsoft Word document) to garner $440 million in cash to help the new strategy effort.
Reading the news about this move, my first thought was that CompUSA will become a larger version of Radio Shack, with presumably a larger selection of products for sale, but the same focused emphasis on certain types of electronics. It's an interesting idea – my biggest complaint about Radio Shack is that it's too small to be really useful – but we'll see how things go.
via CIO Today
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By Kris D., May 25, 2007 @ 11:50 am
As a recent departed employee of CompUSA (of my own choosing), all I can say about their announcement is, WHAT A JOKE! Internally CompUSA has been saying this for the last three years; and they still have nothing to show for it. Their idea of successful B2B sales is to put reps on the retail floor, take all customers (retail and commercial), and ring them up under one happy bucket called Business Services”. If CompUSA wants to stay in business they need to refocus on their core aptitude – the consumer, not business customers. They want to be a VAR but the regional and executive management don’t know how to be one. They will be closing more stores before the year is out.