Companies Hope Google Lowers Android Standards

Quick ever hear of the OESF? No? What about what that stands for: Open Embedded Software Foundation? Don't worry if the answer's still no, that's a foundation of over 40 companies that aims to create standardized development platforms for google's Android operating system in consumer gadgets (beyond cell phones), which would allow for creation of apps for set-top boxes and TVs.
So why does such a foundation exist for Google Android rather than say Windows Mobile or iPhone? The answer lies in the fact that like Linux, Android is both free and open source (meaning manufacturers don't have to license from google to run the OS or to develop software for it).
So it's a free-for-all right? No, not exactly. See Google still exercises some control over what devices can access the Android Market's applications and receive developer support. Devices need to have some key components, such as touchscreens with a specified minimum resolution, a certain number of navigation keys, Wi-Fi, camera and so on.
Naturally this excludes many devices so a few app developers including many within the OESF are trying to pass Google's compatibility tests, or sidestep them anyway. The bottom line: many companies are hoping Google will lower or ditch its standards entirely so as to include devices such as digital picture frames and televisions in the Android roster.