Strategic marketing always works with Apple when they launch an already available and popular product in different colors, that is why the 2G iPod Shuffle has been presented in rainbow form with the following colors: pink, green, orange and blue. Maybe they announced this today because of the Windows Vista launch? Or not... All the features of the "Clip and Go" Apple player are the same as the old ones, except for the color and headphones which are also new ones because the others sucked hardcore. You won't have to pay more to get a colored Shuffle, the price is still $79.

Check more iPod Shuffle images at Apple.