Cell Phones Proving Invaluable for Olympics Viewing
For a long time the only way to witness the Olympics was to attend in person. Then television came along and viewers didn't have to leave the comfort of their home to enjoy the show. These days cellphones and the web are offering new alternatives to countless viewers.
According to the organizers, cell and web media has already matched the 20,000 hours from traditional broadcasters, contributing to a total audience estimated at roughly 3.5 billion (half the world's population).
To give some perspective to the magnitude of the Olympics broadcasting situation, consider this: NBC paid a staggering $2.2 billion for U.S. broadcast rights to the Beijing and Vancouver Olympics!
