The way the Brando USB Pedometer works is quite interesting. You just put this little target on yourself, and it can take data for three days. Then you attach it to a USB cord and voila! It's downloaded into your computer or laptop.

The type of data includes calories burned, details on daily activities, an exercise log, a calendar feature, and even an event alarm. All of it is included with the software package.

That all sounds good, but why a target shape? Is this a way to get friendly with a certain retail chain? I guess the trick is to be jogging so fast that snipers can't get a bead on you.

Via Gizmodo