Armpit Adertising Captures the Imagination
If you think that watching advertisements is the pits, then vote now. Deodorant Manufacturer Right Guard was the first to raise their hand and agree. In fact, they have pitted themselves against against all other deodorant manufacturers and caused a stink with their new ad campaign.
Right Guard has unleashed their army of "pitvertisers" on unsuspecting Londoners. The "pitvertisers" roam the streets with tiny LCD screens imbedded in their arm pits. When they raise their hands to call a taxi, hold on to a subway loop, or say "hi", you get to watch a deodorant commercial in an arm pit. This is the ultimate in contextual advertisements.
I am a bit afraid of what is next. I mean, think about all of the products out there and their most natural and appropriate uses. Are these the type of places we want LCD screens hanging out? If this is the advertising gadget of the future, I am never watching a condom or toilet paper ad again.
