16GB Pen Drive from Iocell

I don't even have a fricking 215MB USB pen, but I'm seriously thinking about buying one with 512MB or 1GB of storage capacity. But then I see Iocell, a company from Asia (Korea to be exact) displaying a 16GB thumb drive of flash memory at CeBIT and go nuts.
Besides the "Plug and Play" feature and using USB 2.0, there aren't more details. It will probably be very expensive…
Via Xataka